i heard on NPR today that the atkins foundation and TGIF have [url=http://www.waff.com/Global/story.asp?S=1555567]formed a partnership where the atkins foundation is licensing their name to new menu items on TGIF’s menu[/url]. TGIF says that by targetting atkins’ dieters they will reach a new demographic.

this all sounds great and all…except what about the uninformed patron who doesn’t know what the atkins diet is all about? what if they just see these new high protein items and the word diet and think, “wow this is too good to be true!” and they eat these menu items thinking that they are eating “healthy”.

great marketing, though…but i think that in the end, it’ll actually be bad for people.

but then again, no one REALLY goes to TGIF’s when they are dieting, i suppose.

—–