swiss miss’ new marketing campaign

the office got a new order of instant swiss miss milk chocolate with marshmallow packets and on the packaging prominently displayed is:

“As Much Calcium as a Glass of Milk”

wow. really? you’re going to try to market this stuff as being healthy for you? i mean, that’s great for me, but not so great for people who believe that drinking this will be as good for you as drinking milk. i guess you gotta get your calcium somewhere, though.

One thought on “swiss miss’ new marketing campaign”

  1. Maybe it’s labeled “as much calcum as a glass of milk!” and the instructions say to stir the powder into a glass of milk.

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