as part of nosh thursday, the company provided a cake of sorts for us to snack on in the morning hours. this was not your typical pastry. no. the bakers are safeway are an inspired lot and they created the coffe cake bear claw.

oh. my. god.

coffee cake? good.

bear claw? good.

put them together? pretty damn good. this is a great idea that i think needs to be further explored. the safeway version itself was good, but i think that there is an untapped potential here that requires further exploration. this is probably almost as inspired of an idea as the fried twinkie.

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